drupa cube

Innovative conference programme at drupa 2016

The drupa cube is an 11-day conference programme, with the theme Touch the Future. Featuring leaders from the worlds of innovation, design, creativity and technology, the cube offers attendees a glimpse into the future of print.

Visitors to drupa 2016 will experience an exciting new approach to innovation in print when they stop by the drupa cube. The drupa cube is a complimentary conference programme, with the theme Touch the Future.

Featuring leaders from the worlds of innovation, design, creativity and technology, the cube offers attendees a glimpse into the future of print.

"New technologies like printed electronics and 3D printing, creative multichannel applications and the use of digital printing techniques in packaging and other sectors continue to illustrate the amazing potential of print," says Sabine Geldermann, director of drupa. "This potential is the focus of drupa cube, with its international conference and event programme. Through an interdisciplinary approach, it is also designed to bridge the knowledge gap about the relevancy and functionality of print that often exists between printing professionals and their creative agency, marketing, and brand owner clients across a variety of vertical markets."

Hall 6, D03

drupa cube - the main stage of drupa 2016


Here are some of the presentations from the cube program.

Getting It Right - Management Lessons from Winning Companies

The Role of Large Formats

Prospects for Printing in the Packaging market

Innovative Approaches to New Markets

Choose Sustainability - While You Still Can

Steve Wicks
The Green Print Consultancy

Digital vs Flexo in Packaging and Point of Sale

Smart Technologies, Print and the Internet of Things

New Business Models for Print

Leveraging Hybrid Technologies for Print Growth

Touching the Future of 3D Print

Smart Technologies and Print

Impact of the Cloud on Print Production and More

The Role of Packaging in the Customer Journey

Better Business Planning and Operations

Innovation - Can It Be For Everybody?

Service Diversification - How to Cash in on New Services

Talent is the key to Success

3D Print: Hope or Hype?

Ryan Van Echo
The Medici Group

How Digital Enhancement is Changing the Game

Beyond Paper - Dynamic Story Telling

Drupa cube: Keynote speakers announced for drupa cube 2016

Frans Johansson, Shane Wall, Silas Amos

Frans Johansson

An author, entrepreneuer and internationally acclaimed speaker, Frans Johansson is the definitive authority on how diversity drives innovation and creativity. His debut book, The Medici Effect, introduced the concept of intersectional innovation.

As a thought leader, Frans has advised executive leadership from some of the world’s largest companies such as American Express, IBM, MetLife, Microsoft, Starwood Hotels and Resorts and Volvo. He has worked with startups, venture capital firms, government agencies and universities around the world.

Shane Wall

Shane Wall is the Chief Technology Officer for HP and the Director of HP Labs. In this role, Shane drives the company’s technology vision and strategy, new business incubation and the overall technical and innovation community. . Shane holds a passion for the start-up community and is an active angel investor, serving on several startup and technology boards. Shane was the co-founder of venture-backed PrintPaks, a pioneer in multimedia imaging. He is a graduate of the Kellogg School of Management, Northwestern University and has a B.S., Computer Engineering from Oregon State University.

Silas Amos

Silas has 25+ years experience as a designer and strategic partner for global FMCG companies. He was a founder employee for global design agency jkr, working as designer, then Creative Planner and ultimately Strategic Director for the London and New York studios. He created and evolved design thinking and visual identities for including AB InBev, Bacardi, Diageo, Heinz, Mars, Unilever and HP.

Now running his own business, still working with Unilever, HP and a range of fantastic agencies he helps create, interpret and express insight and strategy through design literate eyes


There will be a mix of the following five sessions across the eleven days:

In his opening keynote on 31st May, bestselling author Frans Johansson (The Medici Effect) will base his talk on the drupa theme "touch the future" and ‘Intersectional Thinking’. The core question that will be addressed is, "What happens when technological revolutions meet an industry that has been around for a millennium?".

The second keynote on 2nd June will build on this and explore key situations where one can forge a route to a future vision. The third keynote speaker on 6th June, Silas Amos ‎(Founder of Silas Amos Ltd. Design Thought), has worked as a designer and strategic partner for several firms in the FMCG industry, including AB InBev, Bacardi, Diageo, Heinz, Mars and Unilever.

The final keynote will be held on 8th June with Shane Wall, Chief Technology Officer at HP and Global Head of HP Labs, as the speaker.

Twelve 30-minute slots are aimed primarily at decision-makers in the printing industry who are focusing on increasing efficiency and profits within their companies. Accordingly, both "best practices" and business models, as well as investment strategies and human resources management will be discussed.

Eleven 30-minute slots will focus on technological innovations and their new areas of application. How can these innovations be integrated into existing workflows and what will be the consequences? These and other topics are aimed at decision-makers and management at printing firms, and will also appeal to all other drupa visitors who have an interest in technology. 


These six sessions, led by The Medici Group, will focus on “Innovation @ the Intersection” and will encompass the six highlight topics of drupa 2016 (multichannel, print, functional printing, 3D-Printing, packaging production and green printing). In each interactive lecture slot, several of these highlight topics will be combined with one another using specific application examples, such as functional printing & packaging print, 3D printing & sustainability or multichannel & print.

The four invitation-only slots in this programme segment are aimed at a fixed, defined subscriber group at management level as well as at exhibitors and visitors. These C-level sessions will directly follow the four keynotes and are formatted as interactive workshops where strategic insider knowledge is conveyed. The keynote speaker whose talk precedes each session will act as the moderator.